Contrary to popular belief,
great brands aren't made.
They're woven.
There really is such a thing as ‘brand fabric,’ and it’s made up of the thousands—sometimes millions—of interactions people have with your company every day. Online. In print. At events. Everywhere.
So our creative work isn’t limited to just one type of media. It goes where your brand goes, carrying a compelling concept that unifies strategy, design and messaging.
That’s the Continuous Thread: A single, precious strand that we weave into all of your advertising and marketing to strengthen the very fabric of your brand.
True, it's not an uncommon occurrence, but this time I'm going public.It all started innocently enough: An email arrived from SocialMedian, a service that claims to offer news, filtered by your network. And there, under the heading Marketing, was a piece that someone had clipped called 'Find your voice.' Normally I'd dismiss such a trite, overused term as another turd in the sea of crap marketing advice, but this was different. The source, was 'Seth's blog.'