Comments on: How Arnell’s Pepsi prez really could ‘refresh everything’ http://www.gabardine.com/thread/how-arnells-pepsi-prez-really-could-refresh-everything/ A continuous dialog with Gabardine Wed, 07 Jul 2010 16:33:48 +0000 http://wordpress.org/?v=abc hourly 1 By: CM Harrington http://www.gabardine.com/thread/how-arnells-pepsi-prez-really-could-refresh-everything/comment-page-1/#comment-75 CM Harrington Sun, 15 Feb 2009 00:08:05 +0000 http://www.gabardinestudios.com/thread/?p=115#comment-75 They're full of crap. That said, I can hink of *countless* logos that are very simple, yet highly effective. Look at (for example) Milton Glaser's I <3 NY logo, or (better yet) prettymuch anything by Paul Rand. It may take them upwards of ten whole minutes to come up with the perfect logo for your brand. While it may have taken them 10 minutes, they also have decades of experience behind them. In effect, you're not paying for the time on task, you're paying for the experience of the designer, and how much revenue the new logo will help generate. Of course, no human is infallible. Sometimes designers come up with some pretty crap work. It's up to the client to call them on their shit. If they don't, it's the client's bad. In this case, the designers seemed to be too clever by half. My guess is they retconn'd (retroactive continuity change, like what they do in comic books when they bring back long dead characters) this entire thing. Reasoning: If it's all about the magnetic balance, why is it the shape simply doesn't show that? The logo ball has *always* been a yin/yang variant, and this time, the change is that it's no longer in balance, due to the "system" (the logos for Pepsi, Diet Pepsi, and Pepsi Max are all different). Drink Pepsi. Be unbalanced and discordant! Now *that* is a slogan I can get behind! They’re full of crap. That said, I can hink of *countless* logos that are very simple, yet highly effective. Look at (for example) Milton Glaser’s I <3 NY logo, or (better yet) prettymuch anything by Paul Rand. It may take them upwards of ten whole minutes to come up with the perfect logo for your brand. While it may have taken them 10 minutes, they also have decades of experience behind them. In effect, you’re not paying for the time on task, you’re paying for the experience of the designer, and how much revenue the new logo will help generate. Of course, no human is infallible. Sometimes designers come up with some pretty crap work. It’s up to the client to call them on their shit. If they don’t, it’s the client’s bad.

In this case, the designers seemed to be too clever by half. My guess is they retconn’d (retroactive continuity change, like what they do in comic books when they bring back long dead characters) this entire thing. Reasoning: If it’s all about the magnetic balance, why is it the shape simply doesn’t show that? The logo ball has *always* been a yin/yang variant, and this time, the change is that it’s no longer in balance, due to the “system” (the logos for Pepsi, Diet Pepsi, and Pepsi Max are all different).

Drink Pepsi. Be unbalanced and discordant!

Now *that* is a slogan I can get behind!

]]> By: Darren http://www.gabardine.com/thread/how-arnells-pepsi-prez-really-could-refresh-everything/comment-page-1/#comment-74 Darren Sat, 14 Feb 2009 21:00:52 +0000 http://www.gabardinestudios.com/thread/?p=115#comment-74 And of course you can't talk about the Pepsi logo without looking at: http://www.suckatlife.com/pepsiLogoBlowatlife.html And of course you can’t talk about the Pepsi logo without looking at: http://www.suckatlife.com/pepsiLogoBlowatlife.html

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